RICH HYDRATION MASK

After shampooing, apply mask generously to wet hair, focusing on mid-lengths to ends, but including up to scalp, especially if you have breakage/shorter hairs you want to treat.
Brush thru with a wet brush/flexible bristle brush/scalp brush
Leave on for 3-5 minutes, then rinse well with cooler water.
For best results, use weekly in place of conditioner.
If only washing hair once a week, use clarifying shampoo.

🌿 Silicone-free on purpose. Also free of sulfates, phthalates, phosphates, parabens, and protein. Color-safe, vegan, and friendly for chemically treated hair.

🛡️ Cuticle seal that sticks around. Biomimetic tech helps smooth and seal for up to 5 washes, so softness and shine don’t ghost after rinse-out.

💧 Big hydration energy. Up to 16× instant hydration and 6× through 5 washes, with serious frizz discipline in humidity.

🧪 Real bond science inside. Powered by OLAPLEX’s bond builder (Bis-Aminopropyl Diglycol Dimaleate) to support the internal structure while you condition.

🧈 Slip without silicones. Combability comes from a modern cationic system (BTMS, Behentrimonium Chloride, Quaternium-87, Brassicamidopropyl Dimethylamine) plus a rich lipid blend (shea, avocado, sunflower, coconut, crambe).

🪄 Fun fact: build-up isn’t just silicones. Film-forming polymers in many conditioners can also accumulate over time. This mask uses them strategically for long-wear smoothness—keep hair bouncy by clarifying (and chelating if you’ve got minerals) during your in-salon rituals.
✨ The film-formers & why they’re here:
🎞️ Styrene/Butadiene Copolymer → flexible, humidity-resistant film for frizz control + glossy finish.
🌟 Hydrogenated Castor Oil/Sebacic Acid Copolymer → lightweight, silicone-free “topcoat” for slip, shine, and moisture retention.
🧵 Guar Hydroxypropyltrimonium Chloride → cationic conditioner that targets damaged spots for detangling, static control, and softness.
🌾 Sclerotium Gum & Ceratonia Siliqua (Carob) Gum → natural polysaccharides that lay a smooth, soft film for definition and frizz taming.

If you care about clean formulations & ZERO film forming polymers, check out my fave clean small business beauty brand – erinreyehair.com/brands/cult-king

Biomimetic Cuticle Technology seals cuticles for up to 5 washes, wrapping each strand to enhance hydration and prevent cuticle damage over time.

Avocado & Shea Conditioning Complex with multiple molecular weight oils infuse deep moisture and wrap hair in hydration for a high-slip softness and a halo of shine.

FORMULATED WITHOUT: Sulfates, Silicones, Phthalates, Phosphates, Paraben, MIC/MIT, Protein. Colour safe, vegan, suitable for chemically treated hair

Ingredients/ Ingrédients: Aqua/Water/Eau, Cetearyl Alcohol, Dodecane, C10-18 Triglycerides, Behentrimonium Methosulfate, Propanediol, Behentrimonium Chloride, Helianthus Annuus (Sunflower) Seed Oil, Persea Gratissima (Avocado) Oil, Brassicamidopropyl Dimethylamine, Glycerin, Hydrogenated Rapeseed Oil, Myristyl Myristate, Carthamus Tinctorius (Safflower) Seed Oil, Brassica Glycerides, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Crambe Abyssinica Seed Oil, Dioctyldodecyl Dodecanedioate, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Propylheptyl Caprylate, Ethyl Oleate, Fragrance/Parfum, Styrene/Butadiene Copolymer, Phenoxyethanol, Quaternium-87, Isopropyl Alcohol, Lactic Acid, Guar Hydroxypropyltrimonium Chloride, Caprylic/Capric Triglyceride, Ceratonia Siliqua (Carob) Gum, Propylene Glycol, Maltodextrin, Chlorphenesin, Ethylhexylglycerin, Bis-Aminopropyl Diglycol Dimaleate, Sclerotium Gum, Arginine, Silybum Marianum Seed Extract, Succinic Acid, Trisodium Ethylenediamine Disuccinate, Hexyl Cinnamal, Limonene, Citral, Olea Europaea (Olive) Leaf Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Sodium Benzoate, TBHQ, Sodium Hydroxide, Yellow 5 (CI 19140), Yellow 6 (CI 15985)