CULT+KING® STYLE is the ultimate forming and shaping lotion for any hair type, any style, and any climate. This versatile, humidity-fighting cream smooths, shapes, and adds shine while keeping hair cooperative and frizz-free — whether you’re air-drying, diffusing, or blow-drying.
🌿 Forming lotion for air-dry styles – Holds curl or wave patterns together while drying for definition without frizz.
💨 Shaping lotion for blowouts – Provides the right balance of slip and control for smooth, polished styles with minimal effort.
☁ Humidity protection – Seals in moisture while blocking both high humidity (frizz) and low humidity (dryness).
🪶 Light curl control – Naturally derived breathable polymer gives crunch-free hold for curls and waves.
✨ Shine & smoothness – Linden bud extract and mica boost light reflection for a healthy, glossy finish.
🌱 Nourishing botanicals – Shea butter, sunflower, avocado, pumpkin seed, and jojoba oils condition and protect.
💧 Water-soluble wax – Delivers all the smoothing and anti-frizz benefits of wax without buildup.
Mix STYLE with other CULT+KING products to customize hold, volume, or humidity resistance.
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